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LOWER
HUTT TENNIS CLUB |
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Marketing
Plan:
The Lower Hutt Tennis Club and tennis in
New Zealand
is entering into a new an exciting phase. Tennis
New Zealand
has produced a strategy which outlines an assertive and positive vision which
the tennis communities are keen to support by adopting goals that directly
impact on the tennis clubs.
One particular Goal which Lower Hutt Tennis Club
will be adopting is marketing. This
goal is important because it will ensure all members who interact with tennis in
New Zealand
have a positive experience and the profile and brand of tennis in
New Zealand
is strong and identifiable. More
....
Operational
Plan:
This
Operation Plan outlines where Lower Hutt Tennis Club will lead the sport of
tennis in the Central Region of New Zealand. This plan acknowledges NZ
Tennis’s vision, mission, guiding principles and statements and supports
Central Regions Business Plan that will serve to guide all actions of the club.
Seven
strategic goals are acknowledged that together comprise the framework to Achieve
the vision of
New Zealand
being` a tennis nation'. These seven goals will improve the tennis experience
for all Lower Hutt Tennis Club Members at all levels of participation. Underpinning
everything is that principle that everything that
the Lower Hutt Tennis Club does will be `for the benefit of tennis in its
community and region of
New Zealand
' More
....
Risk
Managenment Plan:
RISK
MANAGEMENT ASSESSMENT
|
Strategic
Goal and
Business Area |
Risks
|
Risk
Probability
Liklihood/Severity |
Mitigation
or Control Requirements
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Responsible
|
Action Date
|
The Club has a risk management assessment based
on the above criteria. More
....
Club
Initiatives 2009-10:
- Increase
membership - juniors
- New
member assessments – all members
- Senior
member doubles tournament each month – Top Dog
- Social
calendar – Dinner club (Entertainment Book)
- Club
Challenge – Target clubs in central region with similar membership size
- Business
House League – Tuesday night - Open
to non members
- Membership
Registration Stick Label – Stuck on raquet
More .....
Update 22 Sept 09